I learned about this one from Beverage Daily:
Unexpected and bold: The iconic nacho cheese taste of Doritos imbued into a first-of-its-kind spiritThe Frito-Lay brand has collaborated with Danish flavour innovator Empirical to launch Doritos Nacho Cheese Spirit – a limited edition, multi-sensorial experience that really tastes like nacho cheese…. Read more
Limited edition bottles will be available in select New York and California markets for $65 for a 750ml bottle.
Now you get to have your ultra-processed snack and 42% alcohol by volume—all at once!
You can’t make this stuff up.